When better isn’t better | Talk at CPHUX fintech meetup

When better isn’t better | Talk at CPHUX fintech meetup

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  • November 21, 2019

This week I did a short talk at the CPHUX fintech meetup.

As designers we strive to make products that are intuitive, simple and understandable. But what happens when you build for an audience that over many years has completely adapted to a product that is just the opposite? This is often the case when designing professional software tools. In this field any update is perceived as a bad update!

Based on experiences designing financial business tools in Danske Bank, this talk will focus on how to help customers unlearn bad habits and avoid customer uproar when making things “better”.

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